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Storytelling for Business

Storytelling for Business


Storytelling is our most ancient and prolific art form and is engrained in our minds from childhood. Every day of our adult life we tell and take in stories, we absorb them from every medium and, even when we sleep, we dream in stories.

So imagine if we could harness the power of storytelling for our business?  Increasingly companies are recognising the importance of storytelling and how stories can inspire action. Our Storytelling training course will empower you and your team to achieve greater impact, memorability and action for your business.

Participants Learn

  • The importance of storytelling in the information age

  • How left and right brains are engaged by stories

  • How stories act as ‘zip files’, carrying information into peoples’ heads

  • Stories as a leadership tool

  • Stories as an influencing tool

  • How to create and find stories

  • Idea driven narratives: analogies & allegories

  • The principles of storytelling

  • Story structure

  • Intent and persuasion

  • The voice of the storyteller

Course Outline

This Storytelling training course combines facilitator-led theory, breakout exercises, group discussion and coaching.

Participants bring an example of a business objective and message to the session and work in small groups to develop and refine a story to deliver that message, incorporating the learning as they go.

Attendees leave with a fully developed story that they can begin telling the next day, and confident that they can create their own stories in the future.

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Number of Participants



1 day

Course Enquiry